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The conference gave us two days of extensive programe. We heard some good workshops and lectures but there were still too many presentations where lecturers didn't stick to key rules: get straight to the point, don't spend time with time consuming introductory slides, don't present theories (we can read them in books), share your experience and present what we can learn from cases. I heard about the number of Facebook users and other stats (too) many times (and no one was evaluating the share of active users), everyone was talking about engage, engage & engage and only few were specific, and Nudge guys (although with some good presentations) had Tango'd us (i. e. presenting their successful Facebook case) again and again.
But to be a bit cynical - regarding the general knowledge and experience level of participants (as briefly noticed) I suppose many were more than satisfied and got to know a lot of new stuff or even the whole new SM world ;) Some of them were setting up Twitter accounts at the venue and such things ...
Well, despite the basics there were presentations with good points - workshop on how to run a social campaign on Facebook was like for dummies but with clear highlights and learnings from successful campaigns - cases showing how to maintain engagement with exclusive content, external events, user to user communication, action and return awards and enforced scarcity.
Adam Graham gave some highlights of social media future with a refreshing presentation of their campaign for Decode - digital art exhibition and Geoff Hughes had a very good though simple presentation on ROI measurement of FB campaigns. The viral loop workshop had some useful points assesing the tools to get things moving like reciprocation, competition, benchmarking, shared opportunity and (user to user) communication. I also liked the idea that social media strategy came out of CRM department (in case of Smart where MB launched its own Smart community).
It's time to replace social media term with simply internet, said Alex Miller when talking about "Social media is out of control". And again we were reminded - social is a feature not a destination.
There were a lot of other sessions and lectures which didn't give any valuable content, at least not to meet my expectations. And panels were disappointment - no in-depth debate, no provocative questions and argumentation and so on. It was a better decision to listen to workshops instead (yes, listen - workshops were just - more to the point but still - lectures).
I expected much more from workshop on direct marketing in social media decade. I was missing issues like offline integration and ethical issues. Anyway, networking and resources are the value of conferences as well. I was lucky to meet some new people like Sanja Rastovac and Davorin Gabrovec.
But to be a bit cynical - regarding the general knowledge and experience level of participants (as briefly noticed) I suppose many were more than satisfied and got to know a lot of new stuff or even the whole new SM world ;) Some of them were setting up Twitter accounts at the venue and such things ...
Well, despite the basics there were presentations with good points - workshop on how to run a social campaign on Facebook was like for dummies but with clear highlights and learnings from successful campaigns - cases showing how to maintain engagement with exclusive content, external events, user to user communication, action and return awards and enforced scarcity.
Adam Graham gave some highlights of social media future with a refreshing presentation of their campaign for Decode - digital art exhibition and Geoff Hughes had a very good though simple presentation on ROI measurement of FB campaigns. The viral loop workshop had some useful points assesing the tools to get things moving like reciprocation, competition, benchmarking, shared opportunity and (user to user) communication. I also liked the idea that social media strategy came out of CRM department (in case of Smart where MB launched its own Smart community).
It's time to replace social media term with simply internet, said Alex Miller when talking about "Social media is out of control". And again we were reminded - social is a feature not a destination.
There were a lot of other sessions and lectures which didn't give any valuable content, at least not to meet my expectations. And panels were disappointment - no in-depth debate, no provocative questions and argumentation and so on. It was a better decision to listen to workshops instead (yes, listen - workshops were just - more to the point but still - lectures).
I expected much more from workshop on direct marketing in social media decade. I was missing issues like offline integration and ethical issues. Anyway, networking and resources are the value of conferences as well. I was lucky to meet some new people like Sanja Rastovac and Davorin Gabrovec.
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